“2036: The Future Starts with You”
Jagdish Sheth
Charles H. Kellstadt Professor of Marketing,
Goizueta Business School
Marla Vickers
Associate Vice President of Advancement,
Office of Advancement & Alumni Engagement
Zoom Lunch Colloquium
11:30 am - 1:00 pm
Jag Sheth, Charles H. Kellstadt Professor of Marketing, is serving on the University’s Faculty and Staff Campaign Council for Emory’s campaign, entitled “2036”, which launched publicly last October. As 2022 begins, Jag and his fellow Campaign Council members are presenting to colleagues across campus in various forums, sharing information about 2036, discussing campaign priorities, and engaging in conversations about ways to support the campaign philanthropically and more broadly.
2036 inspires investment in people for the benefit of people, bringing the Emory community together to build on our mission to serve humanity through knowledge. We know that Emory will transform the world to come—contributing to boundary-pushing advancements that will spark, change, inspire wonder, and catalyze action. As a community, we have a duty to prepare students for careers with the potential to change hearts, minds, and the world. The highest achievement of 2036 would be making accessible transformative and experiential learning environments with world-renowned faculty and groundbreaking research opportunities that would lead to global improvements. With an eye on Emory’s bicentennial, 2036 will spearhead a movement to radically rethink and reshape the future.
Jag and Marla Vickers, Associate Vice President of Advancement, will co-present more on the 2036 campaign to the Emeritus College on February 22nd. They both look forward to their time with us.
About Jag Sheth:
Much can be said about Jag Sheth, but he is certainly among our best-known members and among the most respected and best beloved members of the Emory faculty, as evidenced in the spring of 2019 when he was selected for the Thomas Jefferson Award that "honors a member of the faculty or staff for significant service to Emory University through personal activities, influence, and leadership, usually over the course of many years." Jag is a long-time member of our Executive Committee, and he and his wife, Madhu, endowed the Sheth Distinguished Lecture that we enjoy each year.
Here is more information about this remarkable man.
Jagdish N. Sheth is Charles H. Kellstadt Professor of Business in the Goizueta Business School at Emory University. He is globally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. He has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University.
Professor Sheth is the recipient of all four top awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award, the Charles Coolidge Parlin Award for market research, the P.D. Converse Award for outstanding contributions to theory in marketing, and the William Wilkie Award for marketing for a better society.
Professor Sheth has authored or coauthored many hundreds of articles and chapters of books and many books. The last seven years alone have seen the publication of Firms of Endearment (2014), Breakout Strategies for Emerging Markets (2016), The Sustainability Edge (2016), Genes, Climate and Consumption Culture: Connecting the Dots (2017), Consumer Behavior (with Varsha Jain and Don Schultz, 2019, with a Chinese edition in 2020), The Howard-Sheth Theory of Buyer Behavior (2020), The Seven Bad Habits of Good Companies (an updated edition of an earlier book, 2020), and The Global Rule of Three: Competing with Conscious Strategy (2020). His autobiography, The Accidental Scholar (2014), has inspired others in the areas of education and academic entrepreneurship.
Professor Sheth has been on the Boards of several listed companies both in India and the US: WIPRO Limited (1991-2015), Shasun Drugs and Chemicals, Safari Industries, Norstan, and Cryo-Cell International. He has been advisor to over a hundred companies including Aditya Birla Group, Tata & Sons, and WIPRO Consumer Care, as well as Whirlpool, General Motors, AT&T, and Bellsouth.
Professor Sheth is the Founder of the Center for Telecommunications Management (CTM) at the University of Southern California, which has now become an Institute. He is also Founder and Chairman of the India, China, and America Institute, which analyzes the trilateral relationship and its impact globally on geopolitics, security, trade, and investment.
Professor Sheth and his wife, Madhu, have established the Sheth Family Foundation to promote India and its culture in the US. They have also established the Madhu and Jagdish Sheth Foundation to support scholars and scholarship in the field of marketing.
Finally, he is the Founder and Chairman of the Academy of Indian Marketing, which supports research and scholarship among Indian scholars in marketing and management.
About Marla Vickers:
The Emory University Division of Advancement and Alumni Engagement (AAE) appointed Marla Vickers as Assistant Vice President for Advancement, colleges, schools, and units in 2019, with her appointment effective June 3, 2019. She was to provide (and has ably provided) leadership and strategic direction for fundraising, alumni and constituent engagement efforts for Oxford College, Emory College of Arts and Sciences, Goizueta Business School, Nell Hodgson Woodruff School of Nursing, Campus Life and Athletics, Parent Philanthropy, Libraries, and the Michael C. Carlos Museum. She is now serving as Associate Vice President of Advancement, playing a key role in “2036,” Emory’s new comprehensive fund-raising campaign.
Ms. Vickers joined Emory with 19 years of development experience, most recently as Assistant Vice President for Development at Yale University. While at Yale, she oversaw seven units in the university’s development office, including major gifts, planned giving, annual giving, reunion giving, leadership giving, prospect research, and prospect management. She established a university-wide West Coast Strategy Team for all frontline fundraisers and served as a key thought partner in the preparation for the university’s next multi-billion-dollar comprehensive campaign. She built strong internal relationships within complex university environments and implemented campaign strategies while finding more efficient and tactical ways to close gifts and drive fundraising priorities.
Prior to her tenure at Yale, she served in multiple development roles at various institutions, including The University of Chicago, George Washington University, Duke University, and Georgetown University.
She holds a bachelor of arts from the University of Georgia, a master of arts from Florida State University, a master of business administration from George Washington University, and a fundraising professional certificate from Northwestern University.
